'Boys' and 'Girls' categories ditched by Toys R Us
Toys R Us has stopped categorising products by gender, due to a campaign created by parents who complained that it was sexist as it was suggesting to children that they're expected to play with certain toys but not others, for example, baby dolls or cooking sets would not be found in a section for boy's toys. Instead, shoppers are now invited to browse depending on age, brand or type of toy; not by gender.
The campaign group this is due to, is called Let Toys Be Toys, and they said "We'd want to say a big thank you to Toys R Us UK for bringing in the changes they have so far. This shows a real effort being made to be more inclusive to all children and the result will no doubt make a lot of children and parents happy this Christmas." So now Toys R Us joins other large retail chains including Tesco, Sainsbury's, Boots, TK Maxx; as they have all agreed to change the way they market toys.
I think that this is very positive news, as now children might be more likely to receive toys that aren't gender allocated, allowing them to widen their creativity and knowledge. On the other hand, although I think this is a good start, I don't think that parents will start buying their little girls toy cars or guns for Christmas.
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Johanna