The NHS and Tinder have formed an unlikely alliance
This article was written by Harry Readhead for Metro.co.uk; the purpose of it is to inform the audience of the positive action the popular dating app Tinder has taken to raise awareness for organ donation. NHS and Tinder are hoping to raise this awareness by inviting three celebrities to help them; Jade Jones (Olympic gold medallist), Jamie Laing (Made in Chelsea) and Gemma Oaten (Eastenders). The use of star power here is supposed to help attract a wide audience to their partnership and "throw a spotlight on the importance of organ donation". It is important to raise more awareness for organ donation as "millions more support donation but haven't taken the final step to sign up". Additionally the article includes some statistics to help people realise how serious this topic is: "There are nearly 7,000 people on the UK transplant waiting list and over the last 10 years more than 6,000 people have died waiting for an organ." The NHS campaign is hoping to educate Tinder's 18-35 demographic on its potential to save lives.
In my opinion I think it's great to see a popular app help to promote a positive cause, I also think it's good how celebrities have gotten involved to try and raise awareness. I hope it is successful and leads to many more people signing up to be an organ donor.
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