Stars/celebrities are clearly very important when it comes to the music industry, they help to promote their music and can create huge fan bases. For example, the three main artists I studied; Adele, Jessie J and Amy Winehouse all have their own individual fans. Adele is known to appeal to mostly females who are between 25 to 44 and with children, according to Nielsen. This factor is important to consider when looking at how Adele is promoted. Maria Bailey who is an author of eight books about marketing to mothers said "By appealing to moms, Adele had a built-in marketing machine in place." This is because on average, mums share six times more on social media than any other demographic. Jessie J's fans even refer to themselves as "heartbeats" which highlights the amount of support she has and is a promotion of her in itself. However, an article found in the Daily Mail from 2015 was about Jessie J "unfollowing all of her fan base" on Twitter, which left her loyal fans very upset and tweeting negative things about her. This is an example of when celebrities could have a negative impact on their own promotion too. Amy Winehouse too has a very loyal and supportive fan base, even after her death. This is clearly seen as the outside of her home in Camden was filled with flowers, candles, pictures and messages from devastated fans after her death.
The appearances of celebrities are also a key aspect of their promotion. The fact that Adele is often described as "plus size". In fact, in an issue of the Rolling Stone magazine she admits "Sometimes I'm curious to know if I would have been as successful if I wasn't plus-size," which clearly shows that the physical appearance of a celebrity clearly has an impact on their promotion. Jessie J however is known for her amazing voice as much as for her quirky sense of style. Her fashion choices are often spoken about in the media, including 'glamour' and 'elle' magazines. This shows that she is a style icon which promotes her image and therefore her music. Similarly, Amy Winehouse had a unique style which caught people's eyes. This is evident as she even has a "style file" dedicated to her on the 'Vogue' website, which has images of her most memorable fashion moments. This clearly displays that her physical appearance is very important when it comes to her promotion, as it is still one of the main aspects why people remember her today.
I think you have demonstrated clear understanding and knowledge about your case studies, with detailed reference to other sources such as the Maria Bailey novels. My only suggestions would be to include the specific year and article of your 'Rolling Stones' reference, and also try not to list your case studies at the beginning, perhaps try and link them in a more developed way. Otherwise v good )
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