Skyfall - 2012 - Sam Mendes - $200 million
Weekend - 2011 - Andrew Haigh - £120,000
Pride - 2014 - Matthew Warchus - N/A
Age Ratings (UK):
Kingsman - 15
Skyfall - 12A
Weekend - 18
Pride - 15
The above age ratings help our understanding of what sort of audiences the movies were supposed to attract. Although Kingsman and Skyfall are both Action movies, Kingsman has a higher age rating due to the explicit bloodshed and violent scenes (church scene) as well as nudity and profanity. Whereas Skyfall being the 23rd James Bond film already has a very large fan base meaning a lot of families would be going to watch it, therefore making the film appropriate for children as well as adults. Although there are scenes of sex and nudity as well as violence, the film was likely rated a 12A due to the wide fan base it has, meaning more people could go and watch it.
Due to the very revealing sexual content of Weekend, it has been rated an 18. Profanity and drug use is also included in the movie, all these aspects have been included in order to make the movie as realistic as possible, and in my opinion it achieved that. Due to it's sexual nature the film was restricted to just ten cinemas on it's release in Italy after the country's Bishops branded it as "indecent" and "unusable" in the country's many church-owned film theatres (AFP news site). However the film won much praise after premiering at the SXSW festival in the US. It has also won 20 awards. Pride also covering the issues of homosexuality, was rated a 15, this is because it doesn't consist of scenes as explicit as the ones in Weekend. The MPAA gave the film an R rating which is the nearest US equivalent to the UK's 15 certificate. The Independent published an article calling the MPAA's rating "draconian". Additionally, any references to homosexuality were removed from the DVD cover in the US. Overall the response to the movie was clearly good as in 2014 it won Best British Film Award.
Kingsman and Skyfall are both high budget films, meaning they would've been more popular as more money could've been spent not only on the production of the films but also on the advertising of it. This is seen through the gross earnings of the movies, with Kingsman earning 414.4 million USD ans Skyfall 1.109 billion USD. 
Whereas Weekend and Pride both had very low production budgets, Weekend being £120,000 and Pride's production budget being unavailable but assuming to be fairly low with production companies such as BBC Film and BFI supporting it. The gross earnings of Weekend was only around 484,000 USD and Pride 7.5 million USD. (information from Box Office Mojo)These figures show that the more money is put into the production and marketing of the movie, the more likely it is to be popular and therefore earning more.
Well written JW taken from an interesting Age rating / censorship perspective and leading into the budget vs box office paradigm. You do not talk enough about how the content would or could affect the marketing to various audiences or why mainstream audiences are excluded from more niche film making.
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