Great British Bake Off
Produced by: Love Productions
Broadcasted on: BBC (moving to Channel 4)
TEXT
Genre:
Baking – the TV show is primarily about
baking, it is also a game show as it consists of 12 contestants who go head to
head to win at the end of the show.
Narrative:
Bakers
attempt three challenges each week trying to impress the judges enough to go
through to the next round and eventually are crowned Britain's best amateur
baker.
Representation:
o
Middle class – the presenters are all
celebrities, meaning they’re middle class.
o
Lower class – Paul Hollywood was born
into a lower class background, this could be inspiring to lower class audiences
as it might encourage them to try harder to pursue a successful career.
o
Men – baking may stereotypically be known
as a feminine occupation, however this show makes it clear that it’s for both
genders, as men are as successful as females in it.
AUDIENCE
Appeal and targeting:
They target the audience through the
large amounts of advertising. The fact that it’s been running since 2010 means
it has a large fan base who follow it. The fact that it is the great BRITISH
bake off might appeal more to the English population.
Uses and gratification:
o
Information – people who enjoy baking
might watch the show for tips and ideas or to generally receive more knowledge
on baking.
o
Entertainment – for some it might offer
an escape from their everyday life and possibly relieve stress.
o
Social interaction – because it’s such a
popular show some may start watching it to be able to join in with peoples
discussions about the show. Over 10 million people follow the show.
Other literal responses:
o
Preferred response – the audience love
the show, watch it every week, encourage others to watch it, might also watch
‘an extra slice’.
o
Oppositional response – some people may
dislike the fact that the show is taking over newspapers, TV and social media.
They may not find baking interesting.
o
Negotiated response – some may like the
baking concept of the show, but not like the presenters or contestants.
INDUSTRY
Marketing:
o
Merchandise – the great British beak off
is clearly very popular as they have merchandise for all the fans of the show.
o
Press coverage – after every new episode,
there are articles released about it in Britain’s top newspapers.
Importance for the BBC:
In 2014, the telegraph released an
article titled, “BBC's Bake Off draws greater audience than World Cup
final”
This shows that the show was important for the BBC as it
was giving outstanding numbers of viewers.
10.4 million people were watching this year’s first
episode, becoming the most-watched series opener in the show’s history.
However, the BBC has recently lost the
contract to broadcast The Great British Bake Off, which will now be shown on
Channel 4. This is due to a falling out between Love Productions and the BBC.
Channel 4 offered more money for the show (supposedly £25 million).
“The BBC earlier said it hoped Love Productions
would change its mind and that Bake Off was a "quintessentially BBC
programme".” – this shows that the BBC is aware of how important the show
was for them.
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